Ethical aspects of voice assistants: a critical discourse analysis of Indonesian media texts

Purpose Voice assistant (VA) technology is one of the fastest-growing artificial intelligence applications at present. However, burgeoning scholarship argues that there are ethical challenges relating to this new technology, not least related privacy, which affects technology’s acceptance. Given media impacts public opinion and acceptance VA no studies on coverage VA, study focuses coverage. In addition, aims focus in Indonesia, a country has been underrepresented earlier research. Design/methodology/approach The authors used critical discourse analysis texts, focusing three levels (text, practice social practice) how was discussed Indonesian context what power relations frame representation. total, 501 articles were collected from seven national Indonesia 2010 2020 particularly 45 concern ethics. Findings topics covered gender issues, false marketing, wrongdoing, ethically positive effects, misuse, privacy security. More importantly, when they discussed, presented as presenting real problem. Regarding discursive practices, highly influenced by foreign most directed well-educated Indonesians. Finally, regarding hold government ideology technological advancement portrayal VAs. Originality/value First, provide first about issues Second, insights non-Western context, namely, research ethics